Furnace.
UK ECOMMERCE AGENCY
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Who We Are
Furnace Commerce is a UK ecommerce agency managing Amazon, Shopify, and retention marketing for brands growing into the UK and EU. We operate as a senior extension of your team — hands-on, commercially serious, and built around genuine operational depth across all three channels.
UK & EU Markets
Amazon · Shopify · Retention
12
Happy people
1M+
1M+
Shopify CVR Uplift
50%
50%
Average conversion rate improvement after store rebuild or CRO project.
Client Retention
50%
50%
Clients renew beyond their initial 3-month term.
Our achivements
Awwwards
(01) 3 x Nominated Agency of the year
Modern, responsive, and user-friendly websites designed to engage visitors and drive conversions.
Website design
Best agency of the year
Dribbble
(02) Featured in Dribbble Top Picks 2024
CSS Design Award
(03) Site of the Day x2 — 2023–2024
The FWA
(04) FWA Winner — Digital Innovation 2024
Our achivements
Awwwards
(01) 3 x Nominated Agency of the year
Modern, responsive, and user-friendly websites designed to engage visitors and drive conversions.
Website design
Best agency of the year
Dribbble
(02) Featured in Dribbble Top Picks 2024
CSS Design Award
(03) Site of the Day x2 — 2023–2024
The FWA
(04) FWA Winner — Digital Innovation 2024
Our achivements
(01) 3 x Nominated Agency of the year
Modern, responsive, and user-friendly websites designed to engage visitors and drive conversions.
Website design
Best agency of the year
(02) Featured in Dribbble Top Picks 2024
(03) Site of the Day x2 — 2023–2024
(04) FWA Winner — Digital Innovation 2024
Project showcase
What We've Built for Brands
From Shopify rebuilds to full-scale Amazon growth — every project is built around one goal: growing your revenue.
Honest answers.
Questions
Who's actually working on my account?
A senior operator with hands-on experience running the channels you're hiring us for. Not an account manager, not a junior. Furnace is deliberately structured so the person you meet in the pitch is the person doing the work.
What does a typical engagement look like?
Most clients start on a monthly retainer covering one to three channels, with a three-month initial term and rolling monthly after that. Weekly trading reports, fortnightly review calls, and same-day responses on anything urgent during UK business hours. Most clients see material changes inside the first 30 days.
How big do we need to be to work with you?
Our best fit is brands doing £3–20m in annual revenue with an in-house team in place. Below that, a freelancer or fractional engagement is often the better shape. Above £20m, you may need a larger team — though we work with bigger brands on specific channels.
Are you exclusive to one client per category?
For most categories, no. We do offer category exclusivity where it's needed. We're currently locked out of eyelash and eyebrow growth/conditioning serums, and hair serums, foams and treatment products — and we're transparent about it upfront.
How fast can we start?
Discovery call this week, scope confirmed within 7 days, contracted and started within two weeks of scope sign-off. Most engagements kick off within three weeks of the first conversation.
Can we do project work or do we have to commit to a retainer?
Both. Retainer is best for ongoing channel ownership. Project work suits defined pieces — listing rebuilds, UK Amazon launches, retention programme setups, Shopify migrations. We'll be straight with you about which fits.
Do you actually do the work, or do you outsource it?
We do the work. No offshore listing teams, no white-labelled retention agencies behind us. Where we use specialist tooling or partners — DSP seat access, EU Responsible Person services, compliance vendors — we're transparent about it.
Which platforms and tools do you work with?
Amazon Seller Central and Vendor Central (UK, EU, US). Shopify. Klaviyo, Attentive and other major ESPs. Meta, Google and TikTok ad platforms. Triple Whale and similar analytics layers. We're tool-agnostic — we'll work with what you have if it's the right tool, and tell you when it isn't.
Can you run paid media alongside Amazon and Shopify?
Yes, and we'd prefer to. Paid social, paid search and Amazon increasingly bleed into each other — running them with separate agencies creates conflicting attribution and overlapping targeting. Where it makes sense, we run them as one performance function.
Do you handle Amazon in the US or just the UK?
UK and EU as standard. We can extend to Amazon US, Canada and Australia for existing UK clients. We don't currently take US-only clients — there are better-fit agencies based in-market.
What do you need from us to start?
Access to your channels (Seller Central, Shopify admin, ESP, ad accounts, analytics), brand assets and guidelines, current product data and pricing, and a named point of contact who can give us decisions and feedback. We share a kick-off checklist after contracting.
How much of our team's time will this take?
Less than people expect, more than nothing. We need approvals and information at the start, then 30–45 minutes every fortnight on a review call plus async feedback. Most clients say the time investment drops materially after month one.
Who owns the work you create?
You do. All deliverables transfer to you on payment — listings, creatives, copy, dashboards, strategy documents. We retain rights to our internal tools and frameworks, as is standard for any agency.
What if it's not working?
30-day rolling notice after the first three months. We're built to earn the next month every month, not to lock you in. Most issues come down to scope misalignment that's fixable in a week of honest conversation.
Why are you better than the bigger agency we've shortlisted?
Probably not, for everything. They have more people and broader specialism. What we offer instead is senior operator time on your account, faster decisions, and less politics. If you want a 200-page strategy deck and a quarterly steering committee, we're the wrong call. If you want someone running your channels like an in-house Head of E-commerce, we're the right one.
Can you guarantee results?
No, and we'd be sceptical of anyone who does. We can guarantee how we work — weekly numbers, transparent reporting, senior operator on the account, fast execution. The results come from doing that consistently. Past client performance is the best signal you'll get, and we'll share it openly.
Honest answers.
Questions
Who's actually working on my account?
A senior operator with hands-on experience running the channels you're hiring us for. Not an account manager, not a junior. Furnace is deliberately structured so the person you meet in the pitch is the person doing the work.
What does a typical engagement look like?
Most clients start on a monthly retainer covering one to three channels, with a three-month initial term and rolling monthly after that. Weekly trading reports, fortnightly review calls, and same-day responses on anything urgent during UK business hours. Most clients see material changes inside the first 30 days.
How big do we need to be to work with you?
Our best fit is brands doing £3–20m in annual revenue with an in-house team in place. Below that, a freelancer or fractional engagement is often the better shape. Above £20m, you may need a larger team — though we work with bigger brands on specific channels.
Are you exclusive to one client per category?
For most categories, no. We do offer category exclusivity where it's needed. We're currently locked out of eyelash and eyebrow growth/conditioning serums, and hair serums, foams and treatment products — and we're transparent about it upfront.
How fast can we start?
Discovery call this week, scope confirmed within 7 days, contracted and started within two weeks of scope sign-off. Most engagements kick off within three weeks of the first conversation.
Can we do project work or do we have to commit to a retainer?
Both. Retainer is best for ongoing channel ownership. Project work suits defined pieces — listing rebuilds, UK Amazon launches, retention programme setups, Shopify migrations. We'll be straight with you about which fits.
Do you actually do the work, or do you outsource it?
We do the work. No offshore listing teams, no white-labelled retention agencies behind us. Where we use specialist tooling or partners — DSP seat access, EU Responsible Person services, compliance vendors — we're transparent about it.
Which platforms and tools do you work with?
Amazon Seller Central and Vendor Central (UK, EU, US). Shopify. Klaviyo, Attentive and other major ESPs. Meta, Google and TikTok ad platforms. Triple Whale and similar analytics layers. We're tool-agnostic — we'll work with what you have if it's the right tool, and tell you when it isn't.
Can you run paid media alongside Amazon and Shopify?
Yes, and we'd prefer to. Paid social, paid search and Amazon increasingly bleed into each other — running them with separate agencies creates conflicting attribution and overlapping targeting. Where it makes sense, we run them as one performance function.
Do you handle Amazon in the US or just the UK?
UK and EU as standard. We can extend to Amazon US, Canada and Australia for existing UK clients. We don't currently take US-only clients — there are better-fit agencies based in-market.
What do you need from us to start?
Access to your channels (Seller Central, Shopify admin, ESP, ad accounts, analytics), brand assets and guidelines, current product data and pricing, and a named point of contact who can give us decisions and feedback. We share a kick-off checklist after contracting.
How much of our team's time will this take?
Less than people expect, more than nothing. We need approvals and information at the start, then 30–45 minutes every fortnight on a review call plus async feedback. Most clients say the time investment drops materially after month one.
Who owns the work you create?
You do. All deliverables transfer to you on payment — listings, creatives, copy, dashboards, strategy documents. We retain rights to our internal tools and frameworks, as is standard for any agency.
What if it's not working?
30-day rolling notice after the first three months. We're built to earn the next month every month, not to lock you in. Most issues come down to scope misalignment that's fixable in a week of honest conversation.
Why are you better than the bigger agency we've shortlisted?
Probably not, for everything. They have more people and broader specialism. What we offer instead is senior operator time on your account, faster decisions, and less politics. If you want a 200-page strategy deck and a quarterly steering committee, we're the wrong call. If you want someone running your channels like an in-house Head of E-commerce, we're the right one.
Can you guarantee results?
No, and we'd be sceptical of anyone who does. We can guarantee how we work — weekly numbers, transparent reporting, senior operator on the account, fast execution. The results come from doing that consistently. Past client performance is the best signal you'll get, and we'll share it openly.
Honest answers.
Questions
Who's actually working on my account?
A senior operator with hands-on experience running the channels you're hiring us for. Not an account manager, not a junior. Furnace is deliberately structured so the person you meet in the pitch is the person doing the work.
What does a typical engagement look like?
Most clients start on a monthly retainer covering one to three channels, with a three-month initial term and rolling monthly after that. Weekly trading reports, fortnightly review calls, and same-day responses on anything urgent during UK business hours. Most clients see material changes inside the first 30 days.
How big do we need to be to work with you?
Our best fit is brands doing £3–20m in annual revenue with an in-house team in place. Below that, a freelancer or fractional engagement is often the better shape. Above £20m, you may need a larger team — though we work with bigger brands on specific channels.
Are you exclusive to one client per category?
For most categories, no. We do offer category exclusivity where it's needed. We're currently locked out of eyelash and eyebrow growth/conditioning serums, and hair serums, foams and treatment products — and we're transparent about it upfront.
How fast can we start?
Discovery call this week, scope confirmed within 7 days, contracted and started within two weeks of scope sign-off. Most engagements kick off within three weeks of the first conversation.
Can we do project work or do we have to commit to a retainer?
Both. Retainer is best for ongoing channel ownership. Project work suits defined pieces — listing rebuilds, UK Amazon launches, retention programme setups, Shopify migrations. We'll be straight with you about which fits.
Do you actually do the work, or do you outsource it?
We do the work. No offshore listing teams, no white-labelled retention agencies behind us. Where we use specialist tooling or partners — DSP seat access, EU Responsible Person services, compliance vendors — we're transparent about it.
Which platforms and tools do you work with?
Amazon Seller Central and Vendor Central (UK, EU, US). Shopify. Klaviyo, Attentive and other major ESPs. Meta, Google and TikTok ad platforms. Triple Whale and similar analytics layers. We're tool-agnostic — we'll work with what you have if it's the right tool, and tell you when it isn't.
Can you run paid media alongside Amazon and Shopify?
Yes, and we'd prefer to. Paid social, paid search and Amazon increasingly bleed into each other — running them with separate agencies creates conflicting attribution and overlapping targeting. Where it makes sense, we run them as one performance function.
Do you handle Amazon in the US or just the UK?
UK and EU as standard. We can extend to Amazon US, Canada and Australia for existing UK clients. We don't currently take US-only clients — there are better-fit agencies based in-market.
What do you need from us to start?
Access to your channels (Seller Central, Shopify admin, ESP, ad accounts, analytics), brand assets and guidelines, current product data and pricing, and a named point of contact who can give us decisions and feedback. We share a kick-off checklist after contracting.
How much of our team's time will this take?
Less than people expect, more than nothing. We need approvals and information at the start, then 30–45 minutes every fortnight on a review call plus async feedback. Most clients say the time investment drops materially after month one.
Who owns the work you create?
You do. All deliverables transfer to you on payment — listings, creatives, copy, dashboards, strategy documents. We retain rights to our internal tools and frameworks, as is standard for any agency.
What if it's not working?
30-day rolling notice after the first three months. We're built to earn the next month every month, not to lock you in. Most issues come down to scope misalignment that's fixable in a week of honest conversation.
Why are you better than the bigger agency we've shortlisted?
Probably not, for everything. They have more people and broader specialism. What we offer instead is senior operator time on your account, faster decisions, and less politics. If you want a 200-page strategy deck and a quarterly steering committee, we're the wrong call. If you want someone running your channels like an in-house Head of E-commerce, we're the right one.
Can you guarantee results?
No, and we'd be sceptical of anyone who does. We can guarantee how we work — weekly numbers, transparent reporting, senior operator on the account, fast execution. The results come from doing that consistently. Past client performance is the best signal you'll get, and we'll share it openly.
Ready to grow your business?
Tell us about your ecommerce brand — whether it's a new store, a replatform, or a growth challenge.
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