Analytics
Trading data and AI
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How We Make The Numbers Useful
Honest answers.
Questions
What reporting do you actually produce?
Contribution margin by channel and by SKU, and a weekly one-page trading report that ends in decisions rather than charts.
How do you use AI in reporting?
To do the reading. Pulling channel data together, flagging what moved and why, and drafting the commentary before a human reviews it.
Where else does AI genuinely help in e-commerce?
Listing generation, customer service triage, ad copy and bid analysis. It is useful for volume and for first drafts, not for judgement.
Where does AI not help?
Anywhere the cost of being confidently wrong is high: pricing, compliance, forecasting, and anything customer-facing that goes out without review.
Do you build dashboards?
Only where one is genuinely needed. Most brands already have dashboards nobody opens and no agreed definition of contribution margin.
Can you build our forecast?
Yes. Yearly forecasts and in-year reforecasts, built bottom-up by market and robust enough to take to a board.
Let's work together
Flying blind on the numbers?
Tell us what reporting you have today and what decision you cannot currently make, and we will tell you what we would build.
UK, EU & US Accounts
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