AEO & SEO

AEO & SEO agency UK for ecommerce brands

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What We Run In Search

01.

Amazon Search & Rufus

Listing Optimisation

Rufus & AI Shopping

Listings written for how people now search on Amazon: keywords for the ranking algorithm, plain answers for Rufus. Titles, bullets, A+ Content and backend attributes that agree with each other.

Let’s talk

Let’s talk

01.

Amazon Search & Rufus

Listing Optimisation

Rufus & AI Shopping

Listings written for how people now search on Amazon: keywords for the ranking algorithm, plain answers for Rufus. Titles, bullets, A+ Content and backend attributes that agree with each other.

Let’s talk

Let’s talk

01.
Amazon Search & Rufus

Listing Optimisation

Rufus & AI Shopping

Listings written for how people now search on Amazon: keywords for the ranking algorithm, plain answers for Rufus. Titles, bullets, A+ Content and backend attributes that agree with each other.

Let’s talk

Let’s talk

02.

Shopify SEO

Technical SEO

Collections & Products

Titles, meta, structured data, redirects and internal links fixed on the store you already have, and collection pages built to rank for the category terms that actually sell.

Let’s talk

Let’s talk

02.

Shopify SEO

Technical SEO

Collections & Products

Titles, meta, structured data, redirects and internal links fixed on the store you already have, and collection pages built to rank for the category terms that actually sell.

Let’s talk

Let’s talk

02.
Shopify SEO

Technical SEO

Collections & Products

Titles, meta, structured data, redirects and internal links fixed on the store you already have, and collection pages built to rank for the category terms that actually sell.

Let’s talk

Let’s talk

03.

AI Visibility (AEO)

ChatGPT & AI Overviews

Answer-First Content

Getting your brand and products cited when shoppers ask ChatGPT, Google AI Mode or Perplexity. Clear product facts, answer-first pages and nothing that blocks the crawlers.

Let’s talk

Let’s talk

03.

AI Visibility (AEO)

ChatGPT & AI Overviews

Answer-First Content

Getting your brand and products cited when shoppers ask ChatGPT, Google AI Mode or Perplexity. Clear product facts, answer-first pages and nothing that blocks the crawlers.

Let’s talk

Let’s talk

03.
AI Visibility (AEO)

ChatGPT & AI Overviews

Answer-First Content

Getting your brand and products cited when shoppers ask ChatGPT, Google AI Mode or Perplexity. Clear product facts, answer-first pages and nothing that blocks the crawlers.

Let’s talk

Let’s talk

04.

Product Feeds

Merchant Center

Shopify Catalog

Complete, accurate product data in Google Merchant Center and Shopify’s catalogue, the feeds behind free listings and AI shopping results.

Let’s talk

Let’s talk

04.

Product Feeds

Merchant Center

Shopify Catalog

Complete, accurate product data in Google Merchant Center and Shopify’s catalogue, the feeds behind free listings and AI shopping results.

Let’s talk

Let’s talk

04.
Product Feeds

Merchant Center

Shopify Catalog

Complete, accurate product data in Google Merchant Center and Shopify’s catalogue, the feeds behind free listings and AI shopping results.

Let’s talk

Let’s talk

05.

Content & Comparisons

Buying Guides

FAQs

The comparison pages, buying guides and FAQs buyers read just before they buy, written by people who run the channels rather than by a content mill.

Let’s talk

Let’s talk

05.

Content & Comparisons

Buying Guides

FAQs

The comparison pages, buying guides and FAQs buyers read just before they buy, written by people who run the channels rather than by a content mill.

Let’s talk

Let’s talk

05.
Content & Comparisons

Buying Guides

FAQs

The comparison pages, buying guides and FAQs buyers read just before they buy, written by people who run the channels rather than by a content mill.

Let’s talk

Let’s talk

06.

Tracking & Reporting

AI Visibility Tracking

Search Console & Bing

Where you are cited, which prompts name a competitor instead, and what organic and AI referral traffic is worth, in the same weekly trading report as everything else.

Let’s talk

Let’s talk

06.

Tracking & Reporting

AI Visibility Tracking

Search Console & Bing

Where you are cited, which prompts name a competitor instead, and what organic and AI referral traffic is worth, in the same weekly trading report as everything else.

Let’s talk

Let’s talk

06.
Tracking & Reporting

AI Visibility Tracking

Search Console & Bing

Where you are cited, which prompts name a competitor instead, and what organic and AI referral traffic is worth, in the same weekly trading report as everything else.

Let’s talk

Let’s talk

Further reading

AEO vs SEO: what changes for ecommerce brands

Optimising Amazon listings for Rufus

Getting your store into ChatGPT and AI Overviews

AI visibility tools compared

Honest answers.

Questions

What is AEO?

Answer engine optimisation: making sure AI assistants such as ChatGPT, Google AI Overviews and AI Mode, Perplexity and Amazon’s Rufus can find, understand and cite your brand and products. Google says no special optimisation is needed beyond good SEO, which is why we treat the two as one job.

Is AEO really different from SEO?

Less than the hype suggests. The foundations are the same: crawlable pages, accurate product data, clear answers. What changes is how you measure it, because you are counting citations and mentions as well as rankings and clicks.

Do you do SEO for any website?

No. We work on ecommerce brands: Shopify stores, Amazon and marketplace listings, and the product feeds behind them. If you are a publisher or a service business, a specialist SEO agency will serve you better.

Can you guarantee we appear in ChatGPT or AI Overviews?

No, and nobody honestly can. These answers are chosen by the platforms and are not paid placements. We can make sure your products are eligible, accurately described and easy to cite, and show you where you appear each week.

Do you run Google Ads as part of this?

No. This is organic and marketplace search only. We run advertising on Amazon and TikTok, and Google Ads is better handled by a specialist.

How do you report on it?

Search Console, Bing Webmaster Tools, AI visibility tracking across the main assistants, and the revenue from organic and AI referrals, in the weekly trading report.

Let's work together

Invisible in AI search?

Tell us your store, your Amazon catalogue and your category, and we will show you where you appear in AI answers today and what we would fix first.

UK, EU & US Accounts

Direct To The Operator