EU Launch
For UK brands
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How We Open Europe
Honest answers.
Questions
Which European market should we open first?
Germany usually earns the first move, on category depth and marketplace maturity, but not for every category.
What compliance do we need before selling in the EU?
EPR registrations per country, VAT, and GPSR including an EU-based responsible person. It is handled before listings go live rather than after a takedown.
Do we need to translate our listings?
Yes, and properly. Machine translation ranks badly and reads worse. Listings are rewritten with local keyword research behind them.
Which European marketplaces actually matter?
For fashion, beauty and lifestyle: Zalando, About You and Otto, alongside the Amazon EU territories.
Do we need EU warehousing?
Often. Both delivery promise and duty treatment change materially once stock sits inside the EU.
Is Europe just the UK in other languages?
No, and that assumption is where most UK brands come unstuck. Returns expectations, service norms and payment methods all differ by market.
Let's work together
Expanding into Europe?
Tell us which categories you sell and where you are strongest in the UK, and we will tell you which European market we would open first.
UK, EU & US Accounts
Direct To The Operator