UK Launch
For overseas brands
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How We Launch You
Honest answers.
Questions
We sell in the US. How do we start in the UK?
Usually with one channel rather than all of them. Route to market is decided first, then entity, VAT, compliance and fulfilment are handled before anything is spent on traffic.
How long does a UK launch take?
Typically eight to twelve weeks to set up, after which it moves into a weekly trading rhythm.
Do we need a UK entity?
Not always, but you will need UK VAT and an EORI number. The answer changes depending on the channel and whether you hold stock here.
Should we launch on Amazon or DTC first?
It depends on category and how much brand demand already exists. Most overseas brands overestimate DTC demand in a market where nobody knows them yet.
Can you handle UK fulfilment?
Yes. We select and manage the 3PL, and set up FBA where the marketplace mix justifies it.
Will our US listings work in the UK?
Rarely without work. Search behaviour, sizing, spelling and compliance all differ, so listings are rebuilt for UK search rather than copied across.
Let's work together
Bringing your brand to the UK?
Tell us where you sell today and what you want the UK to look like in twelve months, and we will tell you how we would open it.
UK, EU & US Accounts
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