Market Entry
UK and EU launch
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How We Launch You
Honest answers.
Questions
We sell in the US. How do we start in the UK?
Usually with one channel rather than all of them. Route to market is decided first, then entity, VAT, compliance and fulfilment are handled before anything is spent on traffic.
We are a UK brand. Which European market should we open first?
Germany usually earns the first move on category depth and marketplace maturity, but not for every category. We work it out from your category and your UK performance.
How long does a launch take?
Typically eight to twelve weeks to set up, after which it moves into a weekly trading rhythm.
What compliance do we need before selling?
For the UK: VAT, EORI and category labelling. For the EU: VAT, EPR registrations per country, and GPSR including an EU-based responsible person. It is handled before listings go live.
Can you act as our UK or EU distributor instead?
Yes. If you would rather not run the market yourself, we can buy stock wholesale and become your official UK and EU distributor. See our distribution service.
Will our existing listings work in a new market?
Rarely without work. Search behaviour, sizing, spelling, language and compliance all differ, so listings are rebuilt per market rather than copied across.
Let's work together
Launching into the UK or Europe?
Tell us where you sell today and which market you want to open, and we will tell you how we would do it and what it genuinely takes.
UK, EU & US Accounts
Direct To The Operator